Meta Ads for beauty
Test offers, UGC, video, carousels and catalogues across Facebook and Instagram to acquire new customers
COSMETICS · BEAUTY · ECOMMERCE
Advertising for beauty
across Google and Meta
We build paid acquisition for cosmetics retailers, manufacturers and distributors — bringing in new customers, increasing repeat purchases and scaling revenue with reliable data
SUBMIT ENQUIRY ↘What you
get
Google Ads and Shopping
Capture existing demand in Search and showcase products through Shopping and Performance Max
Repeat purchases
Re-engage visitors and customers with remarketing, catalogue audiences and relevant offers
Range-level analytics
Measure sales, CPA, ROAS, average order value and the products that generate real profit
How we build
results
Commercial analysis
Study the range, margins, average order value, repeat purchase cycle, seasonality and previous advertising
Channel strategy
Define the roles of Meta Ads, Google Search, Shopping, Performance Max and remarketing
Creative and feeds
Develop hypotheses, scripts and product selections, and validate Merchant Center and tracking
Sales optimisation
Scale strong campaigns, refresh creative and manage investment using purchase data
Results in this market
by the numbers
How we build
sustainable growth
A case study in sustainable growth, not one-off sales
Strategy, analytics and continuous creative development turned inconsistent campaigns into a stable online and offline sales system
STARTING POINT
Four years ago sales were inconsistent, there was no repeatable system and the team had no reliable way to scale results
WHAT WE DID
- Started with strategy and positioning
- Connected Instagram, Facebook, the website, Google Ads and local campaigns
- Built monthly reporting with structured analysis and actionable conclusions
- Continuously tested creative, audiences and advertising formats
- Developed a repeatable sales and scaling system
4 yearsworking with the brand
3×growth in offline purchases
3physical retail stores
$31,000+invested in advertising
RESULT
- Consistent online and offline growth
- Google Ads delivers a predictable stream of orders
- Hundreds of campaigns, audiences and creative concepts tested
- A measurable system the business can continue to scale
We do more than launch ads — we analyse, test, improve and grow alongside the brand
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How a cosmetics retailer achieved consistent online sales
We rebuilt the marketing system end to end — from the website and analytics to an integrated Meta Ads and Google Ads growth engine
STARTING POINT
Sales were unpredictable, there was no website or unified analytics and advertising ran without a structured path to scale
WHAT WE DID
- Built a Meta Ads → website → Google Ads → sale funnel
- Identified hero products and created a dedicated scaling strategy
- Set up remarketing and a continuous creative testing cycle
- Launched Google Ads as an additional customer acquisition channel
- Introduced daily reporting across every stage of the sale
$114,034total advertising spend
590,333clicks generated
$0.19average cost per click
$2.80average cost per sale
RESULT
- Sales became consistent every day
- Cost per sale remains stable while budgets scale
- The website generates a strong repeat purchase rate
- Google Ads adds incremental sales
- The business can forecast and plan revenue
Results come from connecting strategy, website, channels, creative and daily analytics — not from one advertising account
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How we restored sales after a complete account shutdown
We turned a new profile with no audience or trust into a stable sales channel, then added a website and Google Ads six months later
STARTING POINT
The original profile was blocked, the new page had no audience or trust, sales were inconsistent and the business depended entirely on Instagram
WHAT WE DID
- Launched Meta Ads with a clear and measurable funnel
- Tested formats, offers and audiences, then focused on the strongest combinations
- Built a website after six months and connected Meta Ads → website → Google Ads
- Introduced daily reporting for spend, enquiries and sales
- Created a detailed monthly report across every key metric
$34,191advertising spend
$4.40average cost per sale
$2.28average cost per lead
10,000+followers from zero in nine months
RESULT
- The business returned to stable sales in the first month
- Instagram and the website now deliver consistent daily enquiries
- Cost per sale remains within the $4–5 range
- Meta Ads and Google Ads work as one system
- The store gained transparent analytics and a scalable foundation
A business can recover even after losing its profile when it builds a complete acquisition and analytics system instead of relying on one Instagram page
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Beauty businesses
we work with
Aleksa Cosmetics
Cosmetics and personal care
Maska Cosmetics
Professional cosmetics retailer
Katrin Nails
Professional nail products
Straight
answers
Which channels work best for cosmetics businesses?
+
Meta Ads is strong at creating demand through creative, while Google Search and Shopping capture people already looking for a product — the right mix depends on the range, margins and customer behaviour
Do you manage Google Shopping for cosmetics retailers?
+
Yes — we audit Merchant Center, product feeds, categories, attributes and purchase tracking, then manage Shopping or Performance Max
Do you create Facebook and Instagram ads?
+
Yes — we develop offers, UGC scripts and production briefs, adapt imagery and video to each format, and continuously test new angles
Which beauty businesses do you work with?
+
Online retailers, local stores, manufacturers, distributors, professional cosmetics businesses and suppliers to beauty professionals
When can advertising performance be evaluated?
+
Initial data appears immediately after launch, while a reliable conclusion needs enough traffic and purchases — the timing depends on budget, average order value and the decision cycle
SUBMIT AN ENQUIRY
Let’s find your
growth opportunity
Share your contact details and tell us briefly about your goal — we will reply within 60 minutes during business hours
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