SEARCH · PERFORMANCE MAX · SHOPPING · YOUTUBE

Google Ads management
built for sales

We capture existing demand and connect your business with people already searching for your product or service — from campaign architecture and product feeds to tracking, optimisation and profitable scaling

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What you
get

Search campaigns

Put your offer in front of people who are actively searching for your product or service

Performance Max

Connect Google inventory and optimise campaigns around qualified leads, sales and revenue

Google Shopping

Set up product feeds, Merchant Center and catalogue campaigns for ecommerce businesses

YouTube Ads

Use video campaigns to create demand, re-engage audiences and scale reach efficiently

Engagement and cost
for Google Ads

Scope depends on campaign types, the number of products or services, target markets and analytics readiness — media spend is always paid to Google separately

PREPARATIONAudit and strategy

Analyse demand, competitors, the website, previous campaigns and customer acquisition economics

ONE-OFF STAGECampaign setup

Build campaign architecture, ads, keywords, feeds, audiences and conversion tracking

MONTHLYManagement

Optimise search terms, bids, budgets, products, CPA, ROAS and the quality of leads or sales

SEPARATEGoogle media spend

The advertising budget is paid to the platform and is not included in the agency fee

How we build
results

Demand audit

Analyse search demand, competitors, your website, tracking and the commercial potential of each direction

Campaign architecture

Build keyword groups, ads, feeds, audiences and a clear budget allocation model

Tracking and launch

Validate conversions and data integrations before sending paid traffic

Ongoing optimisation

Improve bids, search terms, products, creative assets and budgets using commercial performance data

Straight
answers

Which Google Ads formats do you manage?

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Search, Performance Max, Google Shopping, remarketing, Display and YouTube campaigns

Do we need analytics before launch?

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Yes — reliable conversion data is essential for optimisation, so we validate Google Analytics, Google Tag Manager and advertising events first

Can you help with Merchant Center?

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Yes — we set up or audit Merchant Center, product feeds, diagnostics and Shopping campaigns

When can we evaluate performance?

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Initial data appears after launch, while a reliable conclusion depends on traffic volume, buying cycle and the number of conversions

How much does Google Ads setup cost?

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The scope depends on campaign types, products or services, geography and technical requirements — we provide a separate proposal after the audit

Is media spend included in the management fee?

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No — media spend is paid directly to Google, while setup, management, product feed work and additional integrations are scoped separately

What budget is required to start Google Ads?

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We recommend a budget using search demand, expected cost per click, geography, margin and the target acquisition cost

Can Google Ads work without an ecommerce store?

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Yes — Search and Performance Max can generate enquiries for services, local businesses, B2B and other models with an effective landing page

SUBMIT AN ENQUIRY

Let’s find your
growth opportunity

Share your contact details and tell us briefly about your goal — we will reply within 60 minutes during business hours

We use your details only to respond to your enquiry — we never sell your data or send spam

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